About Me

Strategic marketing leader with 7 years of experience across beauty and wine, spanning both mass and prestige. Skilled in translating brand strategy into high impact retail and media execution, with expertise in go-to-market planning, shopper marketing, and full-funnel campaigns that drive visibility and conversion. Proven success across Ulta, Sephora, Amazon, and key wine retail accounts, with deep knowledge of media strategy, PDP optimization, merchandising, and budget ownership. Highly collaborative, results-driven, and passionate about scaling brands through thoughtful storytelling and sharp execution.